In the heart of Milton Keynes, SmileLux Specialist Orthodontic Centre stands as a beacon of excellence in modern orthodontics — and at its helm is the dynamic and highly respected Dr. Sunil Hirani. With over two decades of orthodontic experience and consultant-level qualifications, Dr. Hirani is widely acknowledged as one of the UK’s most skilled and forward-thinking orthodontists.

From his beginnings as a hospital consultant to founding SmileLux over 15 years ago, Dr. Hirani’s journey has been driven by one mission: to deliver luxury orthodontics with precision, care, and the highest clinical standards.

“The patient journey was why SmileLux was created — to deliver high-end luxury orthodontics, and with our off-the-chart skill sets, provide orthodontic treatments others simply can’t provide,” says Dr. Hirani.

Setting New Standards in Orthodontics
Dr. Hirani’s credentials speak for themselves. A triple-board-certified specialist (BSc (Hons), BDS, MSc, FDSRCS (Eng), MOrthRCS (Eng), FDS (Orth), GCAP (KCL)), he has successfully treated thousands of patients. He is a sought-after lecturer in the UK, Europe, Asia, and the USA, and currently serves as the chairman of the British Lingual Orthodontic Society (BLOS). He is also an active and advanced member of the European Society of Lingual Orthodontics (ESLO) and the World Society of Lingual Orthodontics (WSLO).

His approach is uncompromising and is driven with laser focus. Dr Hirani is the go-to clinician for complex cases — especially involving clear aligner, lingual braces and skeletal anchorage — and mentors fellow orthodontists internationally.

Building SmileLux
It took two years of rigorous site hunting before Dr. Hirani found the perfect location to open SmileLux. From the start, he was determined that every element — clinical workflow, technology, patient comfort, and practice design — would reflect the best-in-class.

That’s where RPA Dental Equipment came in.

“I am extremely particular about who I work with, and without RPA Dental, we wouldn’t be here,” Dr. Hirani explains. “I need reliability, knowledge, and great communication from my suppliers — and so far, nobody beats RPA.”

The collaboration with Stern Weber began with the installation of a an S280TR dental chair, which Dr. Hirani credits with generating millions in treatment value over time. More recently, SmileLux upgraded, adding a further surgery with the acclaimed Stern Weber S380TRC Treatment Unit, coupled to an in house Digital Laboratory using the Dental Art Polo range, designed, supplied and fully installed again by RPA Dental — a move that has transformed the patient consultation process and the work flow of the business.

“It’s a game changer. The floating chair with a knee-break design provides us with significantly more space within the surgery. I can rotate the chair and sit directly in front of the patient for face-to-face consultations — a huge benefit to our workflow and their comfort.”

A Relationship Built on Trust and Understanding
Dr. Hirani’s partnership with RPA Dental has matured into more than a supplier-client relationship. It’s one of mutual respect and personal connection.

“When expanding a practice, meetings are paramount — and often need to happen out of hours to avoid downtime,” he explains. “My meetings with Pete Higson are always at 7.30 am or on weekends. He understands how practices work and how valuable time is.”

“The RPA engineers are amazing,” he adds. “It’s like working with extended family — a relationship built to last for decades, not a short-term transaction. It’s far more profitable to have a long-term relationship. That’s key.”

Investing in Digital Innovation
SmileLux doesn’t just look the part — it’s built on cutting-edge digital dentistry. The practice has developed a fully integrated in-house workflow that incorporates 3D printing, curing, pressure forming, and simulation all under one roof. With the ability to 3D print a simulation of a patient’s teeth within an hour, this setup eliminates lab delays and further elevates the patient experience.

SmileLux’s digital lab features Dental Art Polo range powder-coated cabinetry — a robust and stylish choice selected for its clean lines and clinical durability. Once again, RPA Dental played a critical role in sourcing and fitting this equipment to exacting specifications.

“Attention to detail is everything. Every square inch of the practice counts,” says Dr. Hirani. “RPA even helped design a custom-built storeroom to maximise precious space.”

Choosing Excellence Over Economy
“When you partner with suppliers, you want to work with the very best — not the cheapest,” Dr. Hirani insists. “You get what you pay for in this life.”
That philosophy has guided every decision at SmileLux. And it’s why RPA Dental remains such a crucial part of the journey.
For more information about the support, service and equipment available to support your practice, please visit: www.dental-equipment.co.uk.