Aesthetic dentistry is no longer a niche service. It is now a mainstream, and increasingly popular, service area of many dental practices.
Where once it presented something of a clinical challenge, taking up a lot of time, effort and resources, now various developments have helped establish it much more widely.
The rise of aesthetic dentistry comes from a convergence of factors, not least the latest dental technology, including dental chairs and other equipment.
RPA Dental specialises in state of the art dental products from trusted and established brands such as Stern Weber, Castellini, Kavom and Morita.
Just as patients feel more empowered to seek out a wider range of dental services and treatments, so we help dental professionals to meet this growing demand.
Nowadays, more people expect to keep their teeth for longer. Priorities are shifting and expanding, so that now people want their teeth to look good. It’s no longer the case that dental patients beyond a certain age would routinely expect to have false teeth.
Alongside this expectation, is a greater choice for patients, because they have more information at their fingertips.
Aesthetic or cosmetic dentistry is turning potential patients into discerning consumers.
Dentists providing aesthetic treatments and surgery, therefore, must strive to stand out, and to offer a complete package – so that the patient’s total experience is fully satisfactory for them, from the treatment to their surroundings.
Therefore, how the dental surgery appears contributes not just to the level of treatment but to how the patient perceives the service they are getting.
Successful dentistry is not just about diagnosis and a consequent treatment plan.
It is also about meeting patients’ expectations, especially when it comes to the aesthetic aspects of modern dentistry.
With an increase in the demand for elective treatments there are expectations that these will be as minimally invasive as possible, with as little removal of dental tissue.
The pressure then shifts to the dental professional and their level of technical expertise and performance.
With a move towards minimal intervention and improvements in dental restoration, there is a greater focus beyond the basics, with a blurring of the boundaries between specialist and general practices.
From the dental professional viewpoint, this also ramps up the competition; because if patients are not simply coming out of necessity, but preference, then dentists must be able to offer them the total package, the complete experience.
While new techniques make a massive difference to how patients experience dental treatment, communication remains key.
This communication can be non-verbal, and it can include the fit-out of the dental surgery itself.
For example, innovative dental units stress patient comfort as much as functionality.
Good outcomes come from dental teams working together, from the latest techniques and technology, and from the patient experience.
“The state of the art of aesthetic dentistry has changed, and keeps evolving. The modern dentist must make sure they are giving patients a complete experience, because these people are choosing to use their services. The environment the patients experience is therefore as vital as the treatment they receive.”
Pete Higson, RPA Dental